Tostadas Charras
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FROM GRAIN, TO PREPARED Corn dough

The tradition of sowing corn is an ancient vision that connects us with our ancestors; A Knitted relationship that forges our culture as Mexicans.

In Tostadas Charras we worry about keeping these relationships intact, trying to incorporate into our products traditions and flavors that remind us where we belong to, no matter where we are, from the moment of sowing to the finished product ready to consume.

Tostadas Charras

TOSTADAS

The traditional Mexican, crispy, natural and delicious tostada that can not be missed at your table.

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TORTILLA CHIPS

Traditional Mexican corn, crispy, natural and delicious that can not be missed at your table.

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HORNEADAS

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SNACKS

Delicious, full of fun taste

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DISTRIBUTION

Fuerza Charras Distribución has more than 350 direct distribution routes, serving the Retail, Wholesale, Medium Wholesale and Detail channels. Some of our business partners in Mexico and the United States:

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MANUFACTURING

The story begins in 1982 with the company Tostiricas Nieto. In 2011, production was consolidated in a new plant located in San José Iturbide, Guanajuato. At the moment Grupo Fiesta Charra in its Manufacturing division, is capable to produce third party brands as well as its own.

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MARKETING

In the following, we describe our marketing services through Mexico, Central America, United States and Canada:

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UNITED STATES AND CANADA

Since 1996, our products have been exported to United States and Canada. Our coverage is mainly through Distributors and Retail Chains

Some of the channels we serve are :

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MEXICO AND CENTRAL AMERICA

We have national coverage through Distributors and Centralized Distribution. With direct distribution, we reach the states of San Luis Potosí, Zacatecas, Guanajuato, Aguascalientes, Nuevo León, Querétaro, Michoacán, Hidalgo, Puebla, Estado de México and the Federal District (México City).

  • DIRECT ROUTES
  • DISTRIBUTORS
  • CENTRALIZED
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CERTIFICATIONS

Currently we have several certifications that allow us to produce our own and third party brands, guaranteeing the quality requirements.

OUR VALUES

WHAT DO WE CARE ABOUT?

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TEAMWORK

Only the coordinated effort leads us to fulfill our goals and generate value.

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QUALITY

In everything we do, we seek to exceed the expectations of our customers.

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TALENT DEVELOPMENT

We encourage the professional, physical and spiritual development of our people.

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SUSTAINABILITY

All our activities are safe for the staff and we take care of the environment.

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INTEGRITY

We always act in compliance with our Code of Ethics.

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MISSION AND VISION

What do we do?

Create value for customers, collaborators, shareholders and the community through the production and marketing of food products and high turnover, for the world market, guaranteeing quality, profitability and organizational culture development.

How far do we want to reach?

To be leaders in: Quality, Profitability and Organizational Culture.

CONTACT US

CORPORATE OFFICES

MÉXICO OFFICE

Ave. Lázaro Cárdenas 2800
Col. Empleados de la SFEO
C.P. 64909 Monterrey, N.L., México

 UNITED STATES OFFICE

Palacios & Sons LLC
P.O. Box 560568, Dallas TX 75356-0568
Ph (469) 449-2060

LATINOAMÉRICA SALES

DALLAS

Tel. (469) 449-2060

English